Dr Yufan Wu

Biography 

Post-doctoral Teaching Fellow

Dr Yufan Wu was appointed as a post-doctoral teaching fellow in marketing at the RAU in July 2022. He teaches business modules and he also act as Programme Manager for three business degrees.

Previously he worked as a lecturer in marketing in University of Leicester and University of Lincoln. He also worked as an International Officer for University of Lincoln and an International Marketing Manager for the University for the Creative Arts where he was responsible of recruiting students from East Asia countries, from which he has gained extensive experience in understanding and supporting students.

His research focuses on how to co-create value with consumers who play a more important role than the subject of marketing strategies as they have expertise and experience to share with each other as well as with marketeers, especially when organized in the age of social media.

Yufan has now left the RAU.