“To be a centre of excellence for developing the leaders of tomorrow in sustainable development relating to the rural economy, built environment and food chain, and to provide leadership regionally, nationally and internationally through its education, research and knowledge exchange activities."
It is underpinned by the University's core values:
- Excellence in academic provision
- Responsibility for personal development
- Collaboration with other HEIs, industry and the professions, and between academic staff and students
- Transparency and inclusivity in its treatment of staff and students