Module:Enterprise and Marketing

Module details

  • Module code

  • Module leader

    Mike Slark
  • Module credits

  • Min study time

    150 hours
  • Contact hrs

    36 hours

Module content

This module introduces students to the steps required to set up successful enterprises, and examines the characteristics of a thriving business such as marketing, e-commerce, networking and personnel management. Making use of the RAU’s long track record of successful student entrepreneurship will provide access to live case studies, connections to entrepreneurs and allow for under the skin analysis of the approaches taken. Students will also have access via the Enterprise Society to support further development of these skills alongside their studies. 

This module allows students to exercise the skills of accounting and digital literacy that were studied in semester 1.

Module outcomes

To pass this module, students must be able to:

  1. Explain the factors involved in running a successful enterprise
  2. Explore marketing decisions and their impact on business and enterprise
  3. Use a range of media to present information and data that will inform business decisions


Assessment Description Weighting
Coursework Infographic analysis 50%
Practical Video pitch 50%

Assessments may differ in 2021/22 due to adjustments for Covid-19. Please check Gateway for the latest regulations.

Key texts