Module: The Business Environment

Module details

  • Module code

    1003
  • Module leader

    Carol Zhang
  • Module Level

    4
  • Module credits

    15
  • Min study time

    150 hours
  • Contact hrs

    40 hours
  • Teaching Period

    Semester 1

Module content

  • The market system, supply and demand; elasticities, costs. Government intervention. Keynesian and Monetarist theories; unemployment; inflation.
  • International trade and exchange rates; competition; free trade and protection. European Monetary Union, WTO.
  • Behaviour in organisations; individual psychology; motivation; leadership; groups and group behaviour; an introduction to organisation studies, organisation culture, the management of change. Organisation structures. Corporate and social responsibility.
  • Types of business organisations; public and private sector. Organisation objectives; growth, mergers and alliances. Legal forms of organisations.
  • Technological environment of the firm, the internet and e-business.

Module outcomes

To achieve credit for this module, students must be able to:

  1. Demonstrate the application of relevant theoretical principles to aspects of organisation behaviour.
  2. Understand some basic principles of economics; apply supply and demand models to business problems, and explain why macroeconomic issues are important for business decision-making.
  3. Describe basic differences between types of organisations, and show how principles of social responsibility and issues in the business environment may impact on a firm’s decisions in the management of an organisation’s people.

Assessment

Assessment Description Weighting
Coursework Case Study Report 50%
Examination Multiple Choice Questions written exam (1 hour) 50%

Key texts

Students should be familiar with the content of the following:

  • Lipsey, R.G. and Chrystal, K.A. (2011). Economics. (12th edition). Oxford UP
  • Mullins, L. (2013). Management and Organisational Behaviour. (10th edition). Pitman

Supporting texts

  • Palmer, A. and Hartley, B. (2012). The Business Environment. (7th edition). McGraw-Hill