Module: Global Business Environment

Module details

  • Module code

  • Module leader

    Dr Carol Zhang
  • Module Level

  • Module credits

  • Min study time

    150 hours
  • Contact hrs

    36 hours

Module content

The aim of this module is to cover various aspects of the changing international business environment, and their impact upon business operations and strategy. It will give students an appreciation of the business difficulties faced; the variety of factors influencing the choices and compromises that have to be made in international businesses, and the implications of those for the future viability and effectiveness of the organisations concerned.

The module develops a social and ethical business environment through the foster greater knowledge and awareness of the UN Sustainable Development Goals which are designed to be a "blueprint to achieve a better and more sustainable future for all” and the Ten Principles of the UN Global Compact.

This is done by introducing the global business operating environment and the interactions between this external trading situation and the internal business organisation. 

Module outcomes

On successful completion of this module a student should be able to:

  1. Demonstrate knowledge of the international business environment;
  2. Explain key economic theories underlying international trade, and market competitiveness;
  3. Discuss the evolution of the global economy and of current topical debates surrounding ‘globalisation’; and
  4. Critique the economic, political, cultural and technological environments that constitute today’s global business environment.


Assessment Description Weighting
Report Case Study Report analysing the global economy (1000 words) 50%
Report Project Report on economic theories of international trade (1000 words) 50%

Assessments may differ in 2020/21 due to adjustments for Covid-19. Please check Gateway for the latest regulations.

Key texts

  • Morrison, J. (2016). The Global Business Environment (4th ed.). Basingstoke: Palgrave Macmillan.
  • Worthington, I., Britton, C., & Thompson, E. (2018). The Business Environment (8th ed.). Harlow: Pearson.