Module: Rural Business Enterprise

Module details

  • Module code

  • Module leader

    Rita Walsh
  • Module Level

  • Module credits

  • Min study time

    150 hours
  • Contact hrs

    25 hours

Module content

To introduce students to the key principles of farm and equine business management, the management of the human resource, and marketing, relevant to rural businesses.

Business objectives, resource appraisal, gross margin accounting, whole farm comparative analysis, identification of strengths and weaknesses of a business, key marketing topics relevant to rural businesses, and the human resource function (including inter alia recruitment, appraisal, employee participation, handling discipline and grievances, and equal opportunities).

Module outcomes

To achieve credit for this module, students must be able to:

  1. Assess the financial performance of a farm/equine business.
  2. Understand and apply key marketing theories and principles.
  3. Explain and analyse the role of the human resource function in contemporary UK organisations.


Assessment Description Weighting
Coursework Report 40%
Examination Unseen exam (1.5 hours) 60%

Assessments may differ in 2020/21 due to adjustments for Covid-19. Please check Gateway for the latest regulations.

Key texts

Students should be familiar with the content of at least one of the following:

  • Brassington, F. and Pettit, S. (2006). Principles of Marketing. 4th edn. Pearson Education
  • Torrington, D., Hall, L. and Taylor, S. (2014). Human Resource Management 9th edn. Pearson Education..
  • Turner, J. and Taylor, M. (1998). Applied Farm Management. 2nd Ed. Blackwell.

Supporting texts

  • Jobber, D. and Ellis-Chadwick,F. (2013). Principles and Practice of Marketing. 7th Ed. McGraw Hill.
  • Kakabadse, A. bank, J. and Vinniecombe, s. (2005). Working in Organisations. 2nd edn. Penguin Books.
  • Mullins, L.J. and Christy, G. (2013). Management and Organisational Behaviour. 10th edn. Pearson Education.
  • Robinson, I. (2006). Human Resource Management in Organisations: the theory and practice of high performance. London, CIPD.
  • Warren, M. (1998) Financial Management for Farmers and Rural Managers. 4th Ed. Blackwell Science.