To introduce students to the key principles of farm and equine business management, the management of the human resource, and marketing, relevant to rural businesses.
Business objectives, resource appraisal, gross margin accounting, whole farm comparative analysis, identification of strengths and weaknesses of a business, key marketing topics relevant to rural businesses, and the human resource function (including inter alia recruitment, appraisal, employee participation, handling discipline and grievances, and equal opportunities).
To achieve credit for this module, students must be able to:
- Assess the financial performance of a farm/equine business.
- Understand and apply key marketing theories and principles.
- Explain and analyse the role of the human resource function in contemporary UK organisations.
|Examination||Unseen exam (1.5 hours)||60%|
Assessments may differ in 2021/22 due to adjustments for Covid-19. Please check Gateway for the latest regulations.