White Meat Chains
- Module code
- Module leader
- Dr Stephen Chadd
- Module level
- Module credits
- Min study time
- 150 hours
- Contact Hrs within study time
- 40 hours
The structure, scale and importance of the UK monogastric industries – the pig, poultry and fish sectors in the context of EU and global commercial realities. Species comparison. Intensive versus extensive husbandry strategies. Product trading dynamics and food chain stakeholders. Vertical integration. Uniqueness of non-ruminant products. Import /export.
Regulatory framework for the sectors from farm to consumer, abattoir practice and logistics, QA, food safety etc. Marketing issues and challenges.
Relative current and forecast demand for pig, poultry and fish produce by consumers, consumption statistics, desirability of product specification. Red meat comparison.
To achieve credit for this module, students must be able to:
- Evaluate the external regulatory factors impacting the food chain dynamics of the livestock sectors identified.
- Review the issues and challenges associated with the marketing of pig, poultry and fish products along the food chain.
- Consider in detail the consumer demand trends and preferences for livestock products derived from intensive livestock systems’ origin.
|Coursework||1 x Analytical report based on a selected food chain||50%|
|Examination||1 x 2 hour unseen exam||50%|
Students should be familiar with the content of at least one of the following:
- Agriculture and Horticulture Development Board (2014) Pig & poultry pocketbook 2014. Agriculture and Horticulture Development Board.
- Beynon, N. (2014) Pigs: a guide to management. 2nd edn. The Crowood Press Ltd.
- Colwill, J. (2003) Role of the farmer in the poultry meat food chain. Nuffield Farming Scholarship Trust.
- Cornwall, D. (2014) An investigation into the ability of the UK supply chain to adhere to its own population's demand for broiler chickens. [Dissertation] Unpublished.
- Food and Agriculture Organization (2001) Integrated agriculture-aquaculture: a primer. Food and Agriculture Organization.
- FAO Fisheries and Aquaculture Department (2014) The state of world fisheries and aquaculture 2014. Food and Agriculture Organization.
- Food and Agriculture Organization (2009) Environmental impact assessment and monitoring in aquaculture: requirements, practices, effectiveness and improvements. Food and Agriculture Organization.
- Green, N. (2004) Opportunities for innovation in the pig supply chain. Nuffield Farming Scholarship Trust.
- Gregory, N.G. and Grandin, T. (2007) Animal welfare and meat production. 2nd edn. CABI.
- Hugos, M.H. (2011) Essentials of supply chain management. 3rd edn. John Wiley & Sons.
- Kleyn, R. (2013) Chicken nutrition; a guide for nutritionists and poultry professionals. Context.
- Little, D.C. and Edwards, P. (2003) Integrated livestock-fish farming systems. Food and Agriculture Organization.
- Lucas, J.S. and Southgate, P.C. (2012) Aquaculture: farming aquatic animals and plants. 2nd ed.Wiley – Blackwell.
- L. Manning, R.N. Baines, (2004) "Globalisation: a study of the poultry‐meat supply chain", British Food Journal, Vol. 106 Iss: 10/11, pp.819 – 836
- Sandilands, V. and Hocking, P.M. (eds.) (2012) Alternative systems for poultry: health, welfare and productivity. CABI.
- Stickney, R.R. (2005) Aquaculture: an introductory text. CABI.
- Whittemore, C.T. and Kyriazakis, I. (2006) Whittemore's science and practice of pig production. 3rd edn. Blackwell Publishing.
- Pig Market Trends
- Poultry World Journal
- FAO Statistics website http://www.fao.org/economic/ess/en/