Fresh Produce Dynamics
- Module code
- Module leader
- Brian Swindells
- Module level
- Module credits
- Min study time
- 150 hours
- Contact Hrs within study time
- 30 hours
- Teaching period
- Semester 1
The module builds on introductory knowledge from previous modules and will examine the supply chain function from a fresh produce perspective.
The module will be developed around the UK, European and international perspectives in respect of fruit, vegetables and greens. Students will study supply chain and chain network theories as well as actor network and transaction cost theories. The implications of product and information flow will be explored in the context of the geographies of production and consumption. The key drivers of modern supply chain such as certification, safety and consumer demand will be analysed in the light of supply chain power relationships. Issues around packaging and packaging requirements in fresh produce trade and commercialisation will be addressed.
At the end of the module, students will be able to:
- Evaluate the relevance of theories related to supply chain management to the fresh produce case.
- Develop awareness of global sourcing and buyer power influence.
- Assess market driven requirements such as quality, safety and added value.
- Build a framework and recognise product and information flows.
|Examination||Exam (1.5 hours)||50%|
Students should be familiar with the content of at least one of the following:
- Bourlakis, M and Weightman, P (2004) Food supply chain management. Blackwell;
- Ayers, J.B. and Odergaard, M. A. (2008) Retail supply chain management. Auerbach Publications;
- Pullman, M., Wu, Z., (2012) Food supply chain management: economic, social and environmental perspectives. Routledge. (Note: a United States/world perspective)
- Seth, A and Randall, G (2001) The grocers the rise and rise of supermarket chains. 2nd ed. Kogan Page;
- Gabriel, Y. and Lang, T. (2006) The unmanageable consumer. 2nd ed. Sage Publications.
- Chain and Network Science;
- International Food and Agribusiness Marketing;
- Journal of Food Products Marketing;
- International Food and Agribusiness Management Review;
- British Food Journal;
- Supply Chain Management;
- International Journal of Physical Distribution & Logistics Management.
- Institute of Grocer Distribution (IGD)