Module: Rural Practice Management

Module details

  • Module code

  • Module leader

    Nick Millard
  • Module Level

  • Module credits

  • Min study time

    150 hours
  • Contact hrs

    36 hours

Module content

Employment law. Managing people. Client care. Professional conduct and business ethics. Marketing for rural practice. The implications of health and safety for rural practice. Report writing and oral presentation skills. Negotiation skills. Team working. Professional development.

Module outcomes

To achieve credit for this module, students must be able to:

  1. Complete a job application and CV.
  2. Use appropriate methods for communicating findings to clients.
  3. Apply professional codes of conduct and ethics to work in practice.
  4. Explain the legal framework governing employer/employee relationships.
  5. Identify the key factors for successful management of people in a surveying practice.
  6. Create a marketing strategy for a rural surveying practice.


Assessment Description Weighting
Coursework Group marketing report 40%
Coursework In class test - Employment 10%
Coursework CPD (15 hours) & essay 10%
Examination Exam (2 hours) 40%

Assessments may differ in 2020/21 due to adjustments for Covid-19. Please check Gateway for the latest regulations.

Key texts

Students should be familiar with the content of at least one of the following:

  • Blythe J (2012) Essentials of marketing. 5th ed. Pearson.  [Also available as e-book]
  • CAAV (2010) Notes for probationers on office systems and procedures applicable to efficiency and PI responsibility.  2nd ed.  CAAV.
  • Imber A (2005) Business skills for general practice surveyors. EG Books.
  • RICS (2010) Practice management: guidelines: the management of surveying businesses. 3rd ed.  RICS Guidance Note. RICS.Available to download through RICS isurv on Library webpage.