Module: Heritage Management 2

Module details

  • Module code

  • Module leader

    Matt Reynolds
  • Module Level

  • Module credits

  • Min study time

    200 hours
  • Contact hrs

    50 hours
  • Teaching Period

    Semester 1

Module content

Students will work as a team in the development and preparation of an environmental conservation case study, comparing a range of conservation bodies involved in activities from local to national scale.  Students will be required to provide direct evidence of their own personal involvement in at least one external conservation organisation or agency, which will be individually assessed at the start of the module, and to share and develop this information within their individual groups.  Each group will be selected on the basis of prior sector experience to ensure the widest possible range of agencies and experiences is available within each group.

Throughout the programme, a series of guest speakers and visits will enhance the students’ understanding of the range of organisations and businesses operating in the sector, as exemplars of the potential project/commercial opportunities that may exist.  With the support of seminars and tutorials, they will then develop their case study on a specific aspect of the sector, which they will then present to an audience of peers and tutors.

Module outcomes

Upon satisfactory completion students will:

  1. Be able to identify and understand the structure, organisation and relationships between differing environmental conservation agencies
  2. Be able to analyse the effectiveness of different conservation agencies in respect of a range of specific activities and projects
  3. Be able to present and discuss information on the environmental conservation and heritage sector to peers and tutors.
  4. Demonstrate effective teamwork


Assessment Description Weighting
Coursework Individual evaluation review paper 20%
Coursework Sector-specific group case study 50%
Coursework Oral Presentation NB: An individual reflection on structure and team inputs to the group activities will be used to vary the overall group marks by up to 30% up or down. 30%

Key texts

Students should be familiar with the content of at least one of the following:

  • Dyson, J. R. (2004) Accounting for non-accounting students. 6th ed.  Pearson Education
  • Peacock, A. and Rizzo, I. (2008) The heritage game: economics, policy and practice, Oxford University Press 

Supporting texts

  • Beardshaw, J. (2001) Economics: A student’s guide. 5th ed. Pearson
  • Bishop, K., and Phillips A. (eds) (2004) Countryside Planning: New Approaches to Management and Conservation, Earthscan, London
  • Blackwell, E. (2002) How to prepare a business plan 4th ed. Kogan Page, London
  • Brassington, F. and Petitt, S. (2006) Principles of marketing. 4th ed. Pearson Education
  • Campbell, G. (2001) Heritage law and policy: listed buildings and conservation areas
  • Howard, P. (2003) Heritage: management, interpretation, identity, Continuum
  • Misiura, S. (2006) Heritage marketing Butterworth-Heinemann, 2006
  • Mullins, L (2005) Management and Organisational Behaviour. 7th ed. Pitman
  • Palmer, A. and Hartley, B. (2005) The Business Environment. 5th ed. McGraw-Hill
  • Peacock, A. and Rizzo, I. (2008) The heritage game: economics, policy and practice, Oxford University Press