- Module code
- Module leader
- Steve Thomas
- Module level
- Module credits
- Min study time
- 150 hours
- Contact Hrs within study time
- 15 hours
- Teaching period
- Semester 1
The module will cover the following:
- Developing a business ideas and carrying out market research
- Market entry strategy and USP
- Financial budgeting
- Writing a business plan.
To achieve credit for this module, students must be able to:
- Develop a concept for a new business venture or the further development of an existing business
- Prepare a business plan incorporating all of the information which would be required by a prospective partner or financier
Students should be familiar with the content of at least one of the following:
- Ashton, R. (2012) How to start your own business for entrepreneurs. 2nd edn. Harlow: Prentice Hall Business.
- Baines, P. and Fill, C. (2014) Marketing. 3rd edn. Oxford University Press.
- Deakins, D. and Freel, M. (2012) Entrepreneurship and small firms. 6th edn. McGraw-Hill Education.
- Kotler, P. and Keller, K.L. (2016) Marketing management. 15th edn. Pearson Education.
- Storey, D.J. and Greene, F.J. (2010) Small business and entrepreneurship. Pearson Education
- Williams, S. (2016) The Financial Times guide to business start up 2016. 29th edn. Pearson Education. (Financial Times guides).
- Atrill, P. and McLaney, E. (2015) Accounting and finance for non-specialists. 9th edn. Pearson Education
- Blackwell, E. (2008) How to prepare a business plan. 5th edn. Kogan Page
- Finch, B. (2013) How to write a business plan. 4th edn. Kogan Page. (Creating success, v. 35).
- Sangster, A. (2016) Frank Wood's business accounting 2. 13th edn. Pearson.