Enterprise in Action
- Module code
- Module leader
- David Bosward
- Module level
- Module credits
- Min study time
- 150 hours
- Contact Hrs within study time
- 25 hours
- Teaching period
- Semester 2
This module is designed to provide students with an overview of key business principles: such as marketing, funding, finance and key issues in business start-up strategy. This will be supported with regular sessions with local entrepreneurs talking about their experiences. Due to the nature of this dynamic subject students are encouraged to actively participate in lecture discussion and read widely on the subject of entrepreneurship.
To achieve credit for this module, students must be able to:
- Demonstrate an understanding of the principles of business start-up.
- Demonstrate an understanding of the business planning process
- Understand the roles of key business functions within a start-up context
|Coursework||Business Plan Poster and pitch||50%|
|Examination||Exam (2 hours)||50%|
Students should be familiar with the content of at least one of the following
- Ashton, R. (2012) How to start your own business for entrepreneurs. 2nd ed. Prentice Hall Business.
- Bessant, J. and Tidd, J. (2015) Innovation and entrepreneurship. 3rd ed. John Wiley and Sons.
- Blackwell, E. (2008) How to prepare a business plan. 5th ed. Kogan Page.
- Burns, P. (2016) Entrepreneurship and small business : start-up, growth and maturity. Fourth edition. London: Palgrave.