This module is designed to provide an introduction to the principles of agricultural commodity trading and marketing. With less profit attributed to the growing of crops and animals, and more to be derived from the successful trading and marketing of the produce.
The module covers the mechanisms of trading agricultural commodities, as well as the drawbacks and penalties associated with short and long term storage of commodities. The module will examines marketing frameworks that will prepare students to take decisions in the changeable and competitive environment that affects agricultural production. Students will also gain appreciation of the interdependence of all stakeholders in the agri-food production and distribution chain and the strong influences exerted on them by the end consumer.
To achieve credit for this module, students must be able to:
- Develop strategies for maximising price and minimising risk when handling commodities.
- Evaluate the likely gains and losses possible when storing, holding and trading agricultural commodities.
- Demonstrate a knowledge and understanding of marketing principles.
- Choose between theories appropriate to various business situations to gain a competitive position.
|Coursework||Commodities Trading Plan||50%|
Assessments may differ in 2020/21 due to adjustments for Covid-19. Please check Gateway for the latest regulations.
Students should be familiar with the content of at least one of the following:
- Bourlakis, M and Weightman, P. (2004) Food supply chain management. Blackwell.
- Dibb, S; Simkin L and Pride, M (2005) Marketing concepts and strategies. Houghton Mifflin.
- Kohls, Richard L Uhl and Joseph N (2002) Marketing of agricultural products , 9th ed Edition. Prentice Hall.
- AHDB website
- Market Updates