Principles of communication, presentation skills, agricultural journalism, written and audio-visual critique, television commentary and presentation skills, television presentation and production, publishing, public relations, media commercial structure.
To achieve credit for this module, students must be able to:
- Write an analytical, well-argued journalistic article based on current news.
- Critically appraise techniques for public relations.
- Critically analyse the impact of the Press and Media on Society, commercial entities and individuals.
- Present an in depth analysis of the various types of communication involved in the modern press, media and social media.
Assessments may differ in 2021/22 due to adjustments for Covid-19. Please check Gateway for the latest regulations.