Module: Agricultural and Equine Journalism

Module details

  • Module code

    3009
  • Module leader

    Peter Morris
  • Module Level

    6
  • Module credits

    15
  • Min study time

    150 hours
  • Contact hrs

    30 hours

Module content

Principles of communication, presentation skills, agricultural journalism, written and audio-visual critique, television commentary and presentation skills, television presentation and production, publishing, public relations, media commercial structure.

Module outcomes

To achieve credit for this module, students must be able to:

  1. Write an analytical, well-argued journalistic article based on current news.
  2. Critically appraise techniques for public relations.
  3. Critically analyse the impact of the Press and Media on Society, commercial entities and individuals.
  4. Present an in depth analysis of the various types of communication involved in the modern press, media and social media.

Assessment

Assessment Description Weighting
Coursework Essay 70%
Coursework Press release 30%

Assessments may differ in 2020/21 due to adjustments for Covid-19. Please check Gateway for the latest regulations.

Key texts

Students should be familiar with the content of at least one of the following:

  • Arnold, O‚ÄôSullivan, Dutton, Rayner (2003). Studying the Media. Arnold Publishing.
  • Bell, E. and Alden, C. (2004). The Media Directory. Media Guardian, Arnold Publishing.
  • Henslowe, P. (2001). Kogan Page Public Relations. Kogan Page Ltd.
  • Llewellyn (2001). A Career Handbook for TV, Radio, Film, Video and Interactive Media. A & C Black.
  • Rowson, P. (2001). Building a Positive Media Profile. Rowmark Ltd.
  • Simmons, B. (1995). How to get into Radio. How to Books Ltd.