Rural Business Diversification
- Module code
- Module leader
- Jonathan Brunyee
- Module level
- Module credits
- Min study time
- 150 hours
- Contact Hrs within study time
- 25 hours
- Teaching period
- Semester 1
The aim of the module is to allow students to develop an understanding of business planning and the diversification of farming businesses away from conventional agriculture. The learning is student centred and involves visits and guest speakers, and concludes with the development of a business plan for a new rural enterprise (non-agricultural) of the student’s choosing
The module includes the following content:
- Conceptual overview of farm diversification
- Investigation of non-agricultural rural business opportunities based on-farm
- A programme of farm visits and lectures exemplifying a range of potential enterprises and associated practical issues
- Awareness of resource requirements and an assessment of factors affecting the profitability of such enterprises
- Business planning requirements to establish a new rural enterprise including a full marketing and financial appraisal
Following completion of this module students should be able to:
- Plan the introduction of an alternative enterprise, defending their choice of enterprise and its future prospects.
- Utilise their existing knowledge in areas such as agricultural husbandry, planning, law, marketing, financial management and budgeting.
|Coursework||A business plan for the establishment of a non-agricultural rural enterprise||100%|
Students should be familiar with the content of at least one of the following:
- Ashton, R. (2012) How to Start your Own Business for Entrepreneurs (2nd edition). Pearson.
- Baines, P., Fill, C. and Page, K. (2011) Marketing (2nd edition). Oxford University Press.
- Barringer, B.R. and Ireland, R.D. (2016) Entrepreneurship: Successfully Launching New Ventures (5th edition). Pearson Education.
- Deakins, D. and Freel, M. (2012) Entrepreneurship and Small Firms. (6th edition). McGraw Hill, Maidenhead.
- Jobber, D. and Chadwick, F.E. (2016) Principles and Practice of Marketing (8th edition) McGraw-Hill.
- Kotler, P. and Keller, K.L. (2016) Marketing Management (15th edition). Pearson Education.
- Williams, S. (2017) The Financial Times Guide to Business Start Up 2017 (30th edition). Pearson.
- Blackwell, E. (2017) How To Prepare A Business Plan (6th edition). Kogan Page, London.
- Dyson, J. (2017) Accounting For Non-Accounting Students (9th edition). FT Prentice Hall
- Finch, B. (2015) How to Write a Business Plan (5th edition) Sunday Times.
- Wood, F. and Sangster, A. (2015). Business Accounting 1 (13th edition). Financial Times - Prentice Hall.
- Beech, J. and Chadwick, S. (2005). The Business of Tourism Management. Prentice Hall.
- Beech, J. Kaiser, S. and Kasper, R. (2014). The Business of Events Management. Pearson.
- Getz, D., Robinson, R., Andersson, T. and Vujicic, S. (2014). Foodies and Food Tourism. Goodfellow Publishers.
- Przezborska, L., Sznajder, M. and Scrimgeour, F. (2009). Agritourism. CABI.