- Module code
- Module leader
- Matthew Draycott
- Module level
- Module credits
- Min study time
- 150 hours
- Contact Hrs within study time
- 30 hours
- Teaching period
- Semester 1
This module is designed to provide an introduction to the process by which business and non-commercial organisations develop, select and implement their medium - to - long term plans. The module examines the way such organisations analyse their competitive environment, formulate their objectives, determine their competitive strengths and weaknesses, generate and select appropriate strategies, determine the necessary organisational structures, and implement their corporate plan.
Through the use of case-study and group discussions, the module seeks to balance practical applications with relevant theory and empirical research. Wide reading is encouraged and the attached list of appropriate texts is by no means exhaustive.
The lecture/seminar programme is designed to give a balance between information gathering and interactive debate. The course consists of 9 topic areas.
Students are strongly recommended to prepare for lectures by completing the recommended reading. Case-studies will be handed out in good time to prepare for discussion or presentations.
The taught element of the module comprises 10 weeks of teaching and 2 weeks of revision.
Students will be able to:
- Outline organisational objectives, apply relevant measures of organisational performance, and analyse their use in different organisational settings.
- Assess the external business environment and analyse its relevance to an organisation’s long term decision making.
- Apply a range of analytical tools related to strategic and tactical decision-making.
- Complete a resource audit and an assessment of an organisation’s source of competitive advantage.
- Examine and prioritise an organisation’s options for growth and decline and recommend solutions to an organisation’s main strategic issues.
- Assess potential and actual blocks to the implementation of strategic decisions and provide remedies for their removal.
Students should be familiar with the content of at least one of the following:
- GRANT, R.M. (2012) -"CONTEMPORARY STRATEGY ANALYSIS" Eight edition. Blackwell.
- JOHNSON, G., SCHOLES, K. & WHITTINGTON, R. (2011) -"EXPLORING STRATEGY" 9th ed. F.T. Prentice Hall
- LYNCH, R (2006) -"CORPORATE STRATEGY" 4th ed. F.T. Prentice Hall.
- HABERBER, G. A. & RIEPLE, A. (2001) –“THE STRATEGIC MANAGEMENT OF ORGANISATIONS”, F.T. Prentice Hall.
- Harvard Business Review
- The Economist
- Sloan Management Review