Module: International Business Issues

Module details

  • Module code

    3082

  • Module leader

    Lee Hibbert

  • Module Level

    6

  • Module credits

    15

  • Min study time

    150 hours

  • Contact hrs

    36 hours

Module content

The module will include:

  • Evidence of globalisation
  • The importance of culture
  • Corporate strategy and parenting
  • Innovation in operations
  • Market screening and selection
  • Working within national policies
  • Trade liberalisation
  • Global financial risk
  • Strategic alliances
  • Joint ventures
  • Comparative Business Systems

 

Module outcomes

On successful completion of this module a student should be able to:

  1. Extract the main international business issues from a variety of relevant sources
  2. Apply standard business tools in the evaluation of opportunities and threats within international markets, using current sources
  3. Analyse the speed with which change takes place in the international community and what makes companies successful in international markets
  4. Evaluate the role of policy on international trade

Assessment

Assessment Description Weighting
Coursework 1 Audit of an international business opportunity (1500 words) 50%
Coursework 2 Portfolio of key tasks demonstrating international trade, policy and practice (1500 words) 50%

Assessments may differ in 2020/21 due to adjustments for Covid-19. Please check Gateway for the latest regulations.

Key texts

  • Daniels, J., Radebaugh, L., & Sullivan, D. (2018). International Business, Global Edition (16th ed.). Pearson. 

Additional reading: 

  • Hill, C., & Hult, G. (2018). International Business: Competing in the Global Marketplace  (12th ed.). New York: McGraw-Hill Education. 
  • Morrison, J. (2016). The Global Business Environment  (4th ed.). Basingstoke: Palgrave Macmillan.   
  • Worthington, I., Britton, C., & Thompson, E. (2018). The Business Environment  (8th ed.). Harlow: Pearson.