The module will include:
- Evidence of globalisation
- The importance of culture
- Corporate strategy and parenting
- Innovation in operations
- Market screening and selection
- Working within national policies
- Trade liberalisation
- Global financial risk
- Strategic alliances
- Joint ventures
- Comparative Business Systems
On successful completion of this module a student should be able to:
- Extract the main international business issues from a variety of relevant sources
- Apply standard business tools in the evaluation of opportunities and threats within international markets, using current sources
- Analyse the speed with which change takes place in the international community and what makes companies successful in international markets
- Evaluate the role of policy on international trade
|Coursework 1||Audit of an international business opportunity (1500 words)||50%|
|Coursework 2||Portfolio of key tasks demonstrating international trade, policy and practice (1500 words)||50%|
- Daniels, J., Radebaugh, L., & Sullivan, D. (2018). International Business, Global Edition (16th ed.). Pearson.
- Hill, C., & Hult, G. (2018). International Business: Competing in the Global Marketplace (12th ed.). New York: McGraw-Hill Education.
- Morrison, J. (2016). The Global Business Environment (4th ed.). Basingstoke: Palgrave Macmillan.
- Worthington, I., Britton, C., & Thompson, E. (2018). The Business Environment (8th ed.). Harlow: Pearson.