Module content
The module will include:
- Evidence of globalisation
- The importance of culture
- Corporate strategy and parenting
- Innovation in operations
- Market screening and selection
- Working within national policies
- Trade liberalisation
- Global financial risk
- Strategic alliances
- Joint ventures
- Comparative Business Systems
Module outcomes
On successful completion of this module a student should be able to:
- Extract the main international business issues from a variety of relevant sources
- Apply standard business tools in the evaluation of opportunities and threats within international markets, using current sources
- Analyse the speed with which change takes place in the international community and what makes companies successful in international markets
- Evaluate the role of policy on international trade
Assessment
| Assessment | Description | Weighting |
|---|---|---|
| Coursework 1 | Audit of an international business opportunity (1500 words) | 50% |
| Coursework 2 | Portfolio of key tasks demonstrating international trade, policy and practice (1500 words) | 50% |
Assessments may differ in 2021/22 due to adjustments for Covid-19. Please check Gateway for the latest regulations.