Module: Entrepreneurship

Module details

  • Module code

  • Module leader

    Matthew Rogers-Draycott
  • Module Level

  • Module credits

  • Min study time

    150 hours
  • Contact hrs

    36 hours

Module content

The module will include:

  • The Entrepreneurial Process;
  • The Business Planning Process;
  • Opportunity Recognition;
  • Defining your Customers;
  • Developing your Business Model;
  • Industry and Competitor Analysis;
  • Raising Finance - loans, grants, crowd funding, share options and angels;
  • Building a Founding team;
  • Reality Check on your concept; and
  • Entrepreneurial Marketing.

Module outcomes

On successful completion of this module a student should be able to:

  1. Create an innovative business venture and apply key areas of a business model to evaluate critically its potential viability and long-term sustainability;
  2. Analyse the risks facing start-up growth and success, and evaluate a range of strategic decisions to maximise the viability of an innovative enterprise;
  3. Develop a critical awareness of theories underlying the growth and development of enterprises; and
  4. Apply theory to practice by leveraging insights for the development of an innovative enterprise.


Assessment Description Weighting
Coursework Pitch a business concept (15 minutes) 40%
Coursework Business Plan (2000 words) 60%

Assessments may differ in 2020/21 due to adjustments for Covid-19. Please check Gateway for the latest regulations.

Key texts

  • Neck, H., Neck, C., & Murray, E. (2020). Entrepreneurship: The Practice and Mindset (2nd ed.). Sage Publications, Inc.  
  • Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons. 
  • Evans, V. (2015). The Financial times essential guide to writing a business plan (2nd ed.). FT Publishing International. 

Additional reading: 

  • Bland, D., Osterwalder, A., Smith, A., & Papadakos, T. (2019). Testing business ideas. John Wiley & Sons. 
  • Hill, I. (2016). Start-up. Palgrave Macmillan. 
  • Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2015). Value Proposition Design. John Wiley & Sons.