Module: Entrepreneurship

Module details

  • Module code

  • Module leader

    Matthew Draycott
  • Module Level

  • Module credits

  • Min study time

    150 hours
  • Contact hrs

    30 hours
  • Teaching Period

    Semester 1

Module content

This is an integrative module, enabling students to draw upon and apply learning from a range of previous studies. It is also an opportunity to develop the practical skills necessary for the creation of a sustainable new venture. The module will be appropriate for those students with an interest in self-employment and entrepreneurship. The module covers the full range of issues in establishing a new business, with a focus on SMEs. This includes the following topics: entrepreneurship theory; creativity and innovation; business plans and planning; business ideas and opportunities; enterprise start-up; market analysis; sales forecasting; legal forms of business entity; P&L, cash flow and balance sheet projections; breakeven analysis; sensitivity analysis; sources of funds; bank lending; accounting for VAT and PAYE; enterprise growth and growth strategies; operations planning; exit strategies; risk analysis; contingency planning.

Module outcomes

To achieve credit for this module, students must be able to:

  1. Evaluate management issues in the start-up of a new venture.
  2. Assess the factors contributing to their success or failure.
  3. Critically evaluate the constraints on, and risks of, small business development.
  4. Assess issues around funding and the financial management of new and developing businesses.
  5. Select and apply appropriate analytical concepts and frameworks to provide support for a new proposal.


Assessment Description Weighting
Coursework Presentation pitch 30%
Coursework Business plan 70%

Key texts

Students should be familiar with the content of the following:

  • Ashton, R. (2009). How to Start your own Business for Entrepreneurs. Pearson.
  • Blackwell, E. (2011). How to prepare a business plan (5th edition). Kogan Page, London.
  • Deakins, D. and Freel, M. (2009). Entrepreneurship and Small Firms. (5th edition). McGraw Hill, Maidenhead.
  • Finch, B. (2010). How to Write a Business Plan. Sunday Times.
  • Gold, S. (2006). Entrepreneurs Notebook. Learning Ventures Press.
  • Rae, D. (2007). Entrepreneurship: From Opportunity to Action. Palgrave.
  • Spear, R. (2006). Social Entrepreneurship - A Different Model? International Journal of Social Economics. Vol. 33, No 5/6.
  • Storey, D. and Greene, F (2010). Small Business & Entrepreneurship. FT Prentice Hall
  • Wickham, P. (2006). Strategic Entrepreneurship. (4th edition). Pitman.
  • Williams, S. (2010). The Financial Times Guide to Business Start Up 2010. (5th edition). Pearson.

Supporting texts

  • Journal of Entrepreneurship, Journal of Small Business & Entrepreneurship, International Entrepreneurship & Management Journal, The Economist & The Harvard Business Review.
  • Students are expected to be familiar with the academic journals in the field of small business and entrepreneurship listed above: a selection is available on line from RAU library and in print versions.
  • Students are also expected to regularly read a selection of UK Broadsheet newspapers such as The Times, The Financial Times, The Independent and The Guardian.