This module recognises the significance that events have on equestrian sport and the leisure industry, enabling students to identify the role of events in the wider service industries context, in particular their role in supporting business and marketing objectives of organisations, e.g. raising awareness, generating additional revenue, etc. Students will gain an appreciation of the organisation and execution of equine events including budgetary considerations, marketing planning, project management and sponsorship. A variety of events will be evaluated and discussed from charitable events through to profit driven and promotional activities.
To achieve credit for this module, students must be able to:
- Risk-assess events and appreciate relevant health and safety issues.
- Produce a project management scheme of work.
- Collate information from a wide range of sources to enable students to express imaginative ideas based on supportive evidence.
- Construct and defend ideas and be able to communicate them within a presentation to a panel.
- Critically evaluate the organisation of and participation in an identified equine event.
|Coursework||Project feasibility study||40%|
|Coursework||Reflective exercise and peer assessment||60%|
Students should be familiar with the content of at least one of the following:
- Allen, J. (2003). Event Planning: Ethics and Etiquette: A Principled Approach to the Business of Special Event Management. John Wiley & Sons.
- Bowdin, G.A.J. (2006). Events Management. (2nd edition). Butterworth-Heinemann.
- Mallen, C. and Adams, L.J. (2008). Sport, Recreation and Tourism Event Management: Theoretical and Practical Dimensions. Butterworth-Heinemann.
- Raj, R., Walters, P. and Rashid, T. (2009). Events Management: An Integrated and Practical Approach. Sage Publications.
- Stone, A. and Parry, B. (2004). Successful Event Management: A Practical Handbook. (2nd edition). Thomson Learning.
- Wolf, P. and Wolf, J. (2005). Event Planning Made Easy: Seven Simple Steps to Making Your Business or Private Event a Huge Success - from the industry's top event planners. McGraw-Hill.
- Cobb, A.T. (2012). Leading Project Teams: The Basics of Project Management and Team Leadership. (2nd edition). SAGE.
- Health and Safety Executive (HSE). (2011). Five Steps to Risk Assessment.
- INDG163(rev3), revised 06/11 [online] available from www.hse.gov.uk/pubns/indg163.pdf date accessed (03/05/2012).
- Masterman, G. (2009). Strategic Sports Event Management. (2nd edition). (Olympic ed.) Butterworth-Heinemann.