Module: Food and Agri-Business Strategies

Module details

  • Module code

    3104
  • Module leader

    Dr Federico Topolansky
  • Module Level

    6
  • Module credits

    15
  • Min study time

    150 hours
  • Contact hrs

    30 hours
  • Teaching Period

    Semester 2

Module content

The module starts with an introduction looking at the value of strategy in achieving high performance in the food and agri-business sector.

During the autumn term, a number of relevant strategic models will be introduced. Students will learn how to use and evaluate these models to enable them to build up a repertoire of strategic concepts that will help them to make effective decisions in the increasingly competitive world of agri-business. Topics will include how strategy is made, food and agri-business management, environmental analysis of key issues affecting the food industry, international agri-business and the determinants of industry profit.

During the spring term the following topics will be covered: managing an agri-business, innovative strategies, business strategies in different industry and sectorial contexts, culture‚Äôs influence on strategy development, and implementing strategies for agri-business success. During the last session, food and agri-business global strategies will be discussed.  

Module outcomes

To achieve credit for this module, students must be able to:

  1. Demonstrate an ability to select and apply suitable strategic frameworks to analyse complex agri-business situations.
  2. Demonstrate an advanced understanding of key factors impacting upon the food and agri-business sector.
  3. Communicate, in written form, an analysis of complex agri-business situations and suggested courses of action.
  4. Evaluate management issues unique to food and agri-business.
  5. Critically appraise the implications of global agri-business on firm competitiveness. 

Assessment

Assessment Description Weighting
Examination Case-study based (seen) exam paper 100%

Key texts

Students should be familiar with the content of the following:

  • Beierlein,J.G., Schneeberger, K.C. and Osburn, D.D. (2012) Principles of Agribusiness Management. 4th edition. New York: Waveland Press, Inc.
  • Olson, K.D. (2011) Economics of Farm Management in a Global Setting. UK: John Wiley & Sons Ltd.
  • Rickets, C. and Rickets, K.G. (2010) Agribusiness Fundamentals and Applications. 2nd edition. New York: Cengage Learning.
  • Baker, G.A., Grunewald, O., Gorman, W.D. (2001) Introduction to Food and Agribusiness Management. U.S.: Prentice Hall.
  • Sorensen, H.E. (2012) Business Development. A Market Oriented Perspective. UK: John Wiley & Sons Ltd.
  • Grant, R.M. and Jordan, J. (2012) Foundations of Strategy. UK: John Wiley & Sons Ltd.
  • Angwin, D., Cummings, S. and Smith, S. (2011)The Strategy Pathfinder. 2nd edition. UK: John Wiley & Sons Ltd.
  • H,W, Volberda, H.W., Morgan, R.E., Reinmoeller, P.,Hitt, M.A., Ireland, R.D.and Hoskisson, R.E. (2011) Strategic Management. Competitiveness and Globalisation. UK: Cengage Learning EMEA.
  • Johnson, G., Scholes, K., and Whittington, R. (2008). Exploring Corporate Strategy. 8th edition. UK: Prentice Hall.