Module:Food and Agri-Business Strategies

Module details

  • Module code

  • Module leader

  • Module Level

  • Module credits

  • Min study time

    150 hours
  • Contact hrs

    30 hours

Module content

The module starts with an introduction looking at the value of strategy in achieving high performance in the food and agri-business sector.

During the autumn term, a number of relevant strategic models will be introduced. Students will learn how to use and evaluate these models to enable them to build up a repertoire of strategic concepts that will help them to make effective decisions in the increasingly competitive world of agri-business. Topics will include how strategy is made, food and agri-business management, environmental analysis of key issues affecting the food industry, international agri-business and the determinants of industry profit.

During the spring term the following topics will be covered: managing an agri-business, innovative strategies, business strategies in different industry and sectorial contexts, culture‚Äôs influence on strategy development, and implementing strategies for agri-business success. During the last session, food and agri-business global strategies will be discussed.  

Module outcomes

To achieve credit for this module, students must be able to:

  1. Demonstrate an ability to select and apply suitable strategic frameworks to analyse complex agri-business situations.
  2. Demonstrate an advanced understanding of key factors impacting upon the food and agri-business sector.
  3. Communicate, in written form, an analysis of complex agri-business situations and suggested courses of action.
  4. Evaluate management issues unique to food and agri-business.
  5. Critically appraise the implications of global agri-business on firm competitiveness. 


Assessment Description Weighting
Examination Case-study based (seen) exam paper 100%

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