Practical E-Business and E-Commerce
- Module code
- Module level
- Module credits
- Min study time
- 150 hours
- Contact Hrs within study time
- 30 hours
- Teaching period
- January – March (10 weeks)
This module has been designed to provide students at Level 6 with a solid grounding in the nature and issues faced by businesses in a technologically connected world. The module provides a comprehensive introduction to e-commerce in all forms with a particular emphasis on marketing and developing e-strategies.
The module is structured around four sections – presented here in chronological order:
Part 1 – Overview of electronic business
- Generic structures in e-business. Role of intermediation
- Channels in e-commerce
- Nature of gift culture and use of free resources
- Fulfilment, logistics and supply chain services
- Trends in clicks and mortar businesses
- Social media
Part 2 – Digital business models
- Nature and types of models that drive e-business. Strategies that enable growth and value creation. B2C strategies. B2B strategies. Metrics to assess performance.
Part 3 – Electronic market drivers to acquire and sustain competitive advantage
- Nature of electronic markets, costing structures. Internet consumers, e-services and market research. Role of CRM in electronic businesses. Implications of Free and Open Source Software use in e-commerce. Service industry dependence on electronic platforms. Content management, online publishing and knowledge dissemination. Security within e-commerce. Nature of tools to develop and implement e-commerce for clicks and mortar businesses. Business process outsourcing.
Part 4 – Policy
- Legal issues: Intellectual Property and the Internet
To achieve credit for this module, students must be able to:
- Apply the key concepts and techniques of e-commerce and e-business
- Discriminate between and implement the e-business opportunities in a variety of application contexts
- Design and develop effective e-business strategies for the delivery of products and services
- Design and develop a themed on-line interactive e-commerce web site
- Critically evaluate and defend approaches determined while applying the problem-solving process
- Appraise, analyse and evaluate information from a variety of sources about legal, ethical, social and global issues in the context of e-commerce and e-business
The module will be assessed by a piece of group coursework, an E-Commerce Development Plan, of 3000 words. The plan will consist of a group report plus completed individual guided templates and a group presentation (100%).
The coursework is designed to assess the theoretical and practical aspects of the module.
Writing an E-commerce Development Plan and building an e-commerce website are all part of the coursework and will require the student to apply their knowledge from theoretical study on the module to produce a project plan. It will also require students to build a themed on-line interactive e-commerce web site with shopping cart to demonstrate their practical skills for problem-solving and critical thinking/evaluation.
|Coursework||E-Commerce Development Plan (3000 words) including learning portfolio and reflective templates that will track students’ development of an e-commerce website||100%|
Students should be familiar with the content of at least one of the following:
- Chaffey, D. (2011) E-Business and E-Commerce Management. 5th Revised Edition. Financial Times Prentice Hall: Harlow, UK. ISBN 0273752014.