Module: Contemporary Media Studies

Module details

  • Module code

  • Module leader

    Peter Morris
  • Module Level

  • Module credits

  • Min study time

    150 hours
  • Contact hrs

    30 hours
  • Teaching Period

    Semester 2

Module content

Principles of communication, presentation skills, agricultural journalism, written and audio-visual critique, television commentary and presentation skills, television presentation and production, publishing, public relations, media commercial structure.

Module outcomes

To achieve credit for this module, students must be able to:

  1. Write an analytical, well-argued journalistic article based on current news.
  2. Critically appraise techniques for public relations.
  3. Critically analyse the impact of the Press and Media on Society, commercial entities and individuals.
  4. Present an in depth analysis of the various types of communication involved in the modern press, media and social media.


Assessment Description Weighting
Coursework 1 Essay 70%
Coursework 2 Press release (one page document) 30%

Key texts

  • Arnold, O‚ÄôSullivan, Dutton, Rayner (2003). Studying the Media. Arnold Publishing.
  • Bell, E. and Alden, C. (2004). The Media Directory. Media Guardian, Arnold Publishing.
  • Henslowe, P. (2001). Kogan Page Public Relations. Kogan Page Ltd.
  • Llewellyn (2001). A Career Handbook for TV, Radio, Film, Video and Interactive Media. A & C Black.
  • Rowson, P. (2001). Building a Positive Media Profile. Rowmark Ltd.
  • Simmons, B. (1995). How to get into Radio. How to Books Ltd.