This module seeks to offer a detailed view of the way in which business and not-for-profit organisations in these sectors create a planned future for their operations, and the consequences of a failure so to do. The module centres around a number of case studies, supported by tutor lead seminar/lecture inputs. Detailed course content includes the following key elements: business planning and the nature of strategic change; corporate purpose, mission and objectives; business environmental appraisal; concepts of 'fit' and 'stretch'; auditing resources; creating and sustaining competitive advantage; corporate structure, power and cultural influences; making strategic choices for growth and decline; implementing change.
To achieve credit for this module, students must be able to:
- Provide expert analysis of trends in the external environment and identify implications for decision makers; (A1)(B2)
- Compile a resource audit and an analysis of an organisation’s key sources of competitive advantage; (B1)
- Create a range of feasible strategic options and make recommendations between them; (A1)(B3)
- Analyse options for the implementation of strategic decisions, and provide both an oral and written defence of their recommendations; (D4)
- Assess the practical implications of corporate power and modifications in legal and organisational structures for effective decision-making by senior management. (A1)(C5)
|Coursework||A research project analysing the establishment or further development of a real business entity||100%|
Students should be familiar with the content of at least one of the following:
- Grant, R.M. (2012). Contemporary Strategic Analysis. (8th edition). Blackwell.
- Johnson, G., Scholes, K. and Whittington, R. (2011). Exploring Corporate Strategy. (9th edition). F.T. Prentice Hall.
- Stacey, R.D. (2007). Strategic management and organisational dynamics: the challenge of complexity to ways of thinking about organisations. (5th edition). Pearson Education.