Module: Business Strategy

Module details

  • Module code

  • Module leader

    Inge Hill
  • Module Level

  • Module credits

  • Min study time

    150 hours
  • Contact hrs

    30 hours
  • Teaching Period

    Semester 1

Module content

This module seeks to offer a detailed view of the way in which business and not-for-profit organisations in these sectors create a planned future for their operations, and the consequences of a failure so to do. The module centres around a number of case studies, supported by tutor lead seminar/lecture inputs. Detailed course content includes the following key elements: business planning and the nature of strategic change; corporate purpose, mission and objectives; business environmental appraisal; concepts of 'fit' and 'stretch'; auditing resources; creating and sustaining competitive advantage; corporate structure, power and cultural influences; making strategic choices for growth and decline; implementing change.

Module outcomes

To achieve credit for this module, students must be able to:

  1. Provide expert analysis of trends in the external environment and identify implications for decision makers; (A1)(B2)
  2. Compile a resource audit and an analysis of an organisation’s key sources of competitive advantage; (B1)
  3. Create a range of feasible strategic options and make recommendations between them; (A1)(B3)
  4. Analyse options for the implementation of strategic decisions, and provide both an oral and written defence of their recommendations; (D4)
  5. Assess the practical implications of corporate power and modifications in legal and organisational structures for effective decision-making by senior management. (A1)(C5)


Assessment Description Weighting
Coursework A research project analysing the establishment or further development of a real business entity 100%

Key texts

Students should be familiar with the content of at least one of the following:

  • Grant, R.M. (2012). Contemporary Strategic Analysis. (8th edition). Blackwell.
  • Johnson, G., Scholes, K. and Whittington, R. (2011). Exploring Corporate Strategy. (9th edition). F.T. Prentice Hall.
  • Stacey, R.D. (2007). Strategic management and organisational dynamics: the challenge of complexity to ways of thinking about organisations. (5th edition). Pearson Education.