- Module code
- Module leader
- Allan Butler
- Module level
- Module credits
- Min study time
- 150 hours
- Contact Hrs within study time
- 20 hours
- Teaching period
- Semester 1
Research paradigms, types of data (counts and measures), scales of measurement, concept of sampling, frequency distribution, normality and non-normality, presentation of data. Descriptive statistics. Statistical tests and associations between categories and variables. Forming a research proposal. Reviewing the literature. Surveys. Qualitative and quantitative research methods. Qualitative interviewing and observation methods. Case study approach. Writing up and presentation of research findings.
To achieve credit for this module, students must be able to:
- Exhibit autonomy in the learning process.
- Design a research proposal in order to answer a research question/hypothesis.
- Apply appropriate qualitative and quantitative techniques to data, to draw conclusions and present material in an appropriate format.
- Critically appraise literature from a variety of sources.
|Coursework||Project feasibility study||50%|
|Coursework||Critical literature review||50%|
Students should be familiar with the content of at least one of the following:
- Byman, A. and Bell, E. (2015). Business Research Methods. (4th edition). Oxford University Press.
- Blumberg, B. F., Cooper, D. R. and Schindler, P.S. (2014). Business Research Methods (4th Edition), McGraw-Hill Education.
- Cresswell, J.W. (2013). Research Design: Qualitative, Quantitative and Mixed Method Approaches. 4th edn. Sage Publications.