Rural Event Management
- Module code
- Module leader
- Jonathan Brunyee
- Module level
- Module credits
- Min study time
- 150 hours
- Contact Hrs within study time
- 36 hours
- Teaching period
- Semester 2
In this module students will study and apply the following 5 key topics:
The Rural Event Industry in Context
Analysis of the origins, size and shape of the event management industry in the UK. We consider the industry trends and key drivers, types of rural event (e.g. sporting, cultural and corporate) key stakeholders and organisations, and event management standards and policies.
Theories and Models in Event Management
We shall look at events management as an academic field and key theories and models.
Rural Event Management in Practice
We cover the principles of good practice by considering event planning and strategy, stakeholder engagement, health and safety, site management, project and operations management, hospitality, PR, legal issues and sponsorship management. We practice the monitoring, review and evaluation of events.
We address the needs of individuals leading cultural and commercial events and events management organisations. We consider the role of volunteers and the skills needed to motivate, manage and organise staff to create excellent events.
Impact Assessment and Management
Investigation of the economic, socio-cultural, and environmental impacts (positive and negative) of events and their management.
To achieve credit for this module, students must be able to:
- Critically analyse and appraise the development, size and shape of the rural tourism and event management industry.
- Critically evaluate the contribution and impacts of rural tourism and events in social, cultural, economic and environmental terms.
- Identify and critically assess good practice in the rural tourism and event management sector using examples from the UK and abroad.
|Coursework||2000 word individual essay||30%|
|Coursework||4000 word report (group work) and 10 minute peer assessed presentation||70%|
Beech, J. Kaiser, S. and Kasper, R. (2014). The Business of Events Management. Pearson.
Holloway, J.C. and Humphreys, C. (2016) The Business of Tourism. 10th edn. Pearson Education.
Croce, E., and Perri, G. (2010). Food and Wine Tourism: Integrating Food, Travel and Territory. CABI.
Getz, D. et al (2014). Foodies and Food Tourism. Goodfellow Publishers.
MaCcannall, D. (2013) The Tourist: A New Theory of the Leisure Class. University of California Press.
Przezborska, L., Sznajder, M. and Scrimgeour, F. (2009). Agritourism. CABI.
Raj, R. and Musgrave, J. (eds.) (2009) Event management and Sustainability. CAB International.
Torres, R, and Momsen J., (2011). Tourism and Agriculture: New Geographies of Consumption, Production and Rural Restructuring. Routledge Chapman Hall.
Urry, J & Larsen, J (2011) The Tourist Gaze 3.0. 3rd ed, Sage Publications, London.