Rural Event Management
- Module code
- Module leader
- Jonathan Brunyee
- Module level
- Module credits
- Min study time
- 150 hours
- Contact Hrs within study time
- 30 hours
- Teaching period
- Semester 2
In this module students will study and apply the following 5 key topics:
The Rural Event Industry in Context
Analysis of the origins, size and shape of the event management industry in the UK. We consider the industry trends and key drivers, types of rural event (e.g. sporting, cultural and corporate) key stakeholders and organisations, and event management standards and policies.
Theories and Models in Event Management
We shall look at events management as an academic field and key theories and models.
Rural Event Management in Practice
We cover the principles of good practice by considering event planning and strategy, stakeholder engagement, health and safety, site management, project and operations management, hospitality, PR, legal issues and sponsorship management. We practice the monitoring, review and evaluation of events.
We address the needs of individuals leading cultural and commercial events and events management organisations. We consider the role of volunteers and the skills needed to motivate, manage and organise staff to create excellent events.
Impact Assessment and Management
Investigation of the economic, socio-cultural, and environmental impacts (positive and negative) of events and their management.
Following completion of this module students should be able to:
- Critically analyse and appraise the development, size and shape of the rural events industry in the UK.
- Demonstrate understanding of the different approaches to, and dimensions of, organising and managing events in a rural context.
- Debate and analyse the issues and tensions associated with translating the principles, theories and concepts of events into practice.
- Critically evaluate the contribution and impacts of rural events in social, cultural economic and environmental terms.
|Coursework||Group project plan||70%|
Students should be familiar with the content of at least one of the following:
- Beech, J. Kaiser, S. and Kasper, R. (2014). The Business of Events Management. Pearson.
- Bladen, C. et al (2012) Events Management – An Introduction, Oxon, UK Routledge
- Ferdinand, N. & Kitchin, P. (2012) Events Management – An International Approach, London UK, Sage Publications Ltd
- Mallen, C. and Adams, L. J. (2008). Sport, Recreation and Tourism Event Management: Theoretical and Practical Dimensions. Butterworth-Heinemann.
- Raj, R. and Musgrave, J. (eds.) (2009) Event management and sustainability. CAB International.