New Product Development (NPD) in the Agri-Food Industry
- Module code
- Module leader
- John Dooley
- Module level
- Module credits
- Min study time
- 150 hours
- Contact Hrs within study time
- 30 hours
- Teaching period
- January – March (Spring Term)
New Product Development (NPD) is the result of innovative thinking (entrepreneurship) and effective leadership. Within all industries, including the agri-food industry, NPD can make the difference between a successful business and one that is failing in the market place. This module will use a practical approach to NPD, with the aim of allowing students with different background knowledge and skills to work together in a complementary manner to produce a new food product. Students will, therefore, work in teams to acquire the analytical and practical skills required to develop a successful new product from concept to market trials. These skills will include aspects of consumer theory, marketing, innovation, product safety and quality management and planning along with team-working skills such as effective communication and time-management.
In order to focus on the aspects of NPD, students will either work with a food business or develop their own innovative product(s), within boundaries agreed with the module leader. This may include one or more of the following innovative areas:
- New or revised formulations of an existing product
- New products for specific markets
- The promotion of an existing product into new market segments
- Sensory evaluations of products
- Developments in packaging and presentation
To achieve credit for this module, students must be able to:
- Demonstrate the ability to work as a team to effectively complete the tasks necessary for New Product Development, from idea generation to commercialisation (market trials).
- Demonstrate knowledge and understanding of NPD with respect to consumer theory, marketing and innovation as well as food safety & quality management issues associated with food products.
- Critically analyse aspects of innovation management in respect of NPD within the agri-food industries.
- Apply appropriate (qualitative and quantitative) data analysis techniques to critically evaluate data acquired as part of the NPD process.
|Coursework||1 x report||20%|
|Coursework||Team work - Practical development||80%|
Students should be familiar with the content of at least one of the following:
- Cagan, J. and Vogel, C.M. (2013) Creating breakthrough products: revealing the secrets that drive global innovation. 2nd edn. Pearson Education.
- Tidd, J. and Bessant, J. (2013) Managing innovation: integrating technological, market and organizational change. 5th edn. John Wiley & Sons Ltd.
- Trott, P. (2011) Innovation management and new product development. 5th edn. Harlow: Financial Times Prentice Hall.
- Rafinejad, D. (2007) Innovation, product development and commercialization: case studies and key practices for market leadership. J Ross Publishing.
- Burns, P. (2014) New venture creation: a framework for entrepreneurial start-ups. Palgrave Macmillan.