Module: Entrepreneurship and Business Planning

Module details

  • Module code

  • Module leader

    Matthew Draycott
  • Module Level

  • Module credits

  • Min study time

    150 hours
  • Contact hrs

    36 hours

Module content

The module will include:

  • The Entrepreneurial Process;
  • The Business Planning Process;
  • Opportunity Recognition;
  • Defining your Customers;
  • Developing a sustainable Business Model;
  • Industry and Competitor Analysis;
  • Raising Finance - loans, grants, crowd funding, share options and angels;
  • Building a Founding team;
  • Reality Check on your concept; and
  • Entrepreneurial Marketing.

Module outcomes

On successful completion of this module a student should be able to:

  1. Understand and critically evaluate the linkages between entrepreneurship and venture creation, development and growth, including the motivations which entrepreneurs have for creating new ventures;
  2. Critically discuss alternative approaches and business models for the exploitation of entrepreneurial opportunities;
  3. Collate and organise data from different sources and demonstrate an ability to interpret economic data for the purpose of business planning
  4. Analyse different business situations where entrepreneurial opportunities are present or possible, taking into consideration the resources required to pursue an opportunity; and
  5. Understand and evaluate critically the key elements and purpose of a business plan and know what should be included in a business 'pitch' of a new venture opportunity.


Assessment Description Weighting
Coursework 1 Individual Pitch (15 Minutes) 40%
Coursework 2 Business Plan (2500 Words) 60%

Assessments may differ in 2020/21 due to adjustments for Covid-19. Please check Gateway for the latest regulations.

Key texts

  • Neck, H., Neck, C., & Murray, E. (2020). Entrepreneurship: The Practice and Mindset (2nd ed.). Sage Publications, Inc.  
  • Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons. 
  • Evans, V. (2015). The Financial times essential guide to writing a business plan (2nd ed.). FT Publishing International. 

Supporting texts

  • Bland, D., Osterwalder, A., Smith, A., & Papadakos, T. (2019). Testing business ideas. John Wiley & Sons. 
  • Hill, I. (2016). Start-up. Palgrave Macmillan. 
  • Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2015). Value Proposition Design. John Wiley & Sons. 
  • Van Der Pijl, P., Lokitz, J., Solomon, L.K., Van Der Pijl, E., & Van Lieshout, M. (2016). Design a Better Business: New Tools, Skills and Mindset for Strategy and Innovation. John Wiley & Sons.