Module: Delivering growth through entrepreneurship and innovation

Module details

  • Module code

    4408
  • Module leader

    Matthew Rogers-Draycott
  • Module Level

    7
  • Module credits

    15
  • Min study time

    150 hours
  • Contact hrs

    15 hours

Module content

Entrepreneurship and Innovation is crucial to the survival and growth of companies and these abilities will open up a wealth of career options in many different types of organisation.  The aim of the module is to foster behaviours and approaches that will support and enhance new business or project.

Entrepreneurship is not confined to the context of new ventures or start-ups. For example, entrepreneurship can occur within large and mature organisations, and as often as not occurs within the non-profit sector. Similarly, innovation is not just about ideas, inventions and technology. In the module we take a very broad view of innovation, and for example will look at process innovations, and organisational innovations as well as new technology, products and services.

The module will explore a range of different perspectives on entrepreneurship and the activities of the entrepreneur. The intention is to help you develop the understanding, attitude and skills that will help you create and implement new products, services or businesses.

Module outcomes

To achieve credit for this module, students must be able to:

  1. Critically analyse the consonance and dissonance in different mind-sets and how this impacts their approaches to enterpreneurial activity.
  2. Present a critical and reasoned debate discussing the success, or lack thereof, of differing entrepreneurial mind-sets.
  3. Generate a range of business ideas and critically validate these using external data. The focus of this should be to identify which has the greatest possibility of success.
  4. Develop this idea into a ‘pitchable’ form using a range of business techniques informed by primary and secondary data.

Assessment

Assessment Description Weighting
Coursework 1 Individual Written Report (2500 words). 60%
Coursework 2 Group ‘Pitch’ of the students’ business idea to a panel (15 minutes) 40%

Assessments may differ in 2020/21 due to adjustments for Covid-19. Please check Gateway for the latest regulations.

Key texts

  • International Journal of Applied Entrepreneurship
  • Journal of Innovation and Entrepreneurship
  • Journal of Entrepreneurship
  • Coleman, S. and Kariv, D. (2015) Creating the social venture Abingdon, Routledge
  • Kariv, D. (2011) Entrepreneurship: An International Introduction, Abingdon, Routledge.
  • Mullins, J. (2017) The New Business Road Test, 5th Edition, FT Prentice Hall
  • Osterwalder, A. & Pigneur, Y. (2010) Business Model Generation: A Handbook for Visionaries, Game Changes and Challenges, London, J. Wiley & Sons
  • Preistly, D. (2018) Entrepreneur Revolution: How to Develop your Entrepreneurial Mindset and Start a Business that Works, London, Capstone.
  • Read, S., and Sarasvathy, S., (2016), Effectual Entrepreneurship, Abingdon, Routledge.
  • Stokes, D. Wilson, N & Mador, M (2010) Entrepreneurship, Cengage Learning EMEA
  • Stutley, R. (2012) The Definitive Business Plan, 3rd Edition, FT Prentice Hall