Dr Sarah Maddock

Principal Lecturer in Marketing
Sarah Maddock


Principal Lecturer in Marketing

Contact details


Tel: 01285 652531


I grew up in a coastal town in East Anglia and studied Agricultural and Food Marketing at Newcastle University before working for a pig producer in Norfolk.  I then joined an eclectic group of academics, all interested in various aspects of the fisheries industry at Hull University, to do the research that was to become the basis of my PhD. During this time I began my lecturing career gaining experience of teaching marketing to industry experienced, post-graduate and under-graduate students.  For much of my career I have taught on general business management and marketing programmes, particularly MBAs, at a number of UK universities and also in Europe and the Far East. 

I have previously led the Marketing and Strategy Group at the University of Gloucestershire and was the Academic Director of the Business and Management Department at the University of the West of England.  I moved to the RAU in September 2017 to be a Principal Lecturer in marketing so that I could focus on my interest in food and agricultural marketing.  I currently teach on several of the undergraduate and postgraduate marketing modules at the RAU as well as working on programme development and curriculum design.  My main areas of academic interest are food marketing, consumer behaviour and healthy eating and international marketing.