Jonathan Brunyee

Senior Lecturer in Farm Business Management
Jonathan Brunyee


Senior Lecturer in Farm Business Management


BSc (Hons) (Seale Hayne), PgDip (Sheffield Hallam), PGCAP (Glos), FHEA, MIAgM, MCMI, NSch

Contact details

Tel: 01285 652531


University Responsibilities 

  • Staff Representative: Student Affairs and Liaison Committee
  • Member: Curriculum Review Group

Professional Memberships

  • Higher Education Academy (HEA) - Fellow
  • Institute of Agricultural Management (IAgrM) - Member
  • Chartered Management Institute (CMI) – Member

Other Interests 

  • Director – Pasture Fed Livestock Association
  • National Trust tenant on a 74ha organic farm in the Cotswolds
  • Nuffield Farming Scholar 2015


Research Interests

  • Farm business planning and management
  • Pastoralism and conservation grazing
  • Agricultural policy
  • Agri-environment policy and delivery
  • Whole farm planning
  • Sustainable agriculture and food systems
  • Alternative enterprise development/diversification
  • Rural tourism
  • Red meat – adding value, niche marketing and branding
  • Farm habitat management
  • Payments for Ecosystem Services (PES)
  • High Nature Value Farming (HNVF)
  • Holistic management
  • Rural leadership and eco leadership



  • Farm Business Management*
  • The Business of Food*
  • Integrated Farm Project
  • Rural Business Diversification
  • Agricultural Marketing


  • Farm Business and Enterprise Management*
  • Food Chain*
  • Agri Tourism*
  • Rural Events Management*
  • Tourism and Rural Development
  • Theory of Rural Tourism and Events*
  • Entrepreneurship for Rural Tourism
  • Sustainable Agricultural Business Principles*

*Denotes module leader

Programme Manager


Nuffield Farming Scholarship Report

  • Brunyee, J. (2016) Building a Sustainable Farm Business. Nuffield Farming Scholarship Programme.

Recent Conference Presentations

  • Brunyee, J (2016) The Economic Case for Feeding Ruminants Solely on Pasture - It Can Be Done. Invited speaker at the Oxford Real Farming Conference. Oxford Town Hall. UK. 3 January 2016.
  • Brunyee, J (2016) Common Ground – Agroecology, Organics and Pasture Fed Livestock.  Invited plenary speaker at the Organic Producers Conference. Bristol. UK. 23rd January 2016.
  • Brunyee, J (2016) Building a Sustainable Farm Business.  Presenting Scholar at the Nuffield Farming Conference. Newcastle. UK. 25th November 2016.
  • Brunyee, J (2016) Building Natural Capital Using Regenerative Agriculture and Pasture Fed Livestock.  Invited speaker at the CLA Natural Capital Conference. Earth Centre. UK. 18th November 2016.

Recent Consultancy Contract Reports and Projects

  • Brunyee, J. Diepenbroek, L. and Gregson, S. (2016) The Economic Case for Feeding Ruminants Solely on Pasture - It Can Be Done. Published report for the Pasture Fed Livestock Association.
  • Jones, G., Silcock, P., Brunyee, J. and Pring, J. (2013). High Nature Value Farming in the North Pennines. Unpublished report for the North Pennines AONB Partnership.
  • Silcock, P., Brunyee, J. and Pring, J. (2013). Evaluation of the Dartmoor Farming Futures Project.  Unpublished report for Natural England.
  • Silcock, P., Rayment. M., White.A., Kieboom.E. and Brunyee, J. (2013).Valuing England’s National Parks. Published report for National Parks England.
  • Silcock, P., Brunyee, J. and Pring, J. (2012). Changing Livestock Numbers and the Effect on Biodiversity in the UK Less Favoured Areas. Published report for the RSPB.
  • Silcock, P., Brunyee, J. and Pring, J. (2011). Exploring the Barriers to Cattle Grazing in the Welsh Uplands. Unpublished report for Countryside Council for Wales.
  • Silcock, P. and Brunyee, J. (2010). Adding Value to Wool in North Wales. Unpublished report for Cadwyn Clwyd.
  • Silcock, P. and Brunyee, J. (2010). Environmental Cost Benefit Datasheets.  Published data for Countryside Council for Wales.
  • Brunyee, J. and Silcock, P. (2010). Mendip Hills Grazing Review. Unpublished report for Somerset Wildlife Trust.
  • Brunyee, J. and Silcock, P. (2010). Sustainability Plan for Bury Farm. Unpublished report for the Grasslands Trust.
  • Silcock, P., Brunyee, J., Deane, R., Nicholls. K., Manley, W.J. and Lewis, D.B. (2009). The Future of Farming and Forestry in the Cotswolds AONB.  Unpublished report for the Cotswold Conservation Board.
  • Silcock, P. and Brunyee, J. (2009). Provision of Cost Information Relating to Capital Works Grant Aided by Defra’s Agri-Environment Programme.  Unpublished data for Defra.
  • Brunyee. J. (2008). Malvern Hills Grazing Project Review. Unpublished report for the Malvern Hills Conservators. 
  • Brunyee. J. (2008) Grazing Animal Enterprise Calculator. Unpublished data for the Grazing Animals Project.
  • Silcock, P. and Brunyee, J. (2007). Extensive Grazing Enhancement Pilot Project. Unpublished report for Natural England & South West Regional Development Agency.
  • Silcock, P., Rayment. M. and Brunyee, J. (2008). Evaluation of the Rural Business Growth Programme in South Yorkshire.  Unpublished report for Business Link South Yorkshire.
  • Silcock, P., Rayment. M. and Brunyee, J. (2008). Evaluation of the Dairy Collect Scheme in Cornwall. Unpublished report for Cornwall Enterprise.
  • Brunyee. J. (2008). Best Practice Guide for the Letting of National Trust Farms. Unpublished report for the National Trust. 

Other Key Outputs:

  • Environmental Stewardship - Higher Level Stewardship applications and costings (2005-2014). Various private clients.
  • Environmental Stewardship - OELS/ELS advice and training for farmers (2010-2013). Promar and Natural England.
  • Cross Compliance – advice and events. (2010 - 2013). AEA and Defra
  • Natural Resources – farm visits and reports looking at natural resource protection (water, soil, energy and nutrients). Promar and Natural England
  • Project Monitor for the Lincolnshire Coastal Grazing Marsh Landscape Partnership Project (2009 - 2013). Heritage Lottery Fund.
  • Agricultural Policy - involved in DEFRAs Agri-Environment Steering Group and Upland Land Management Advisory Panel. (2000 - 2005). The National Trust.