Applied Commercial Research
- Module code
- Module leader
- John Nixon
- Module level
- Module credits
- Min study time
- 75 hours
- Contact Hrs within study time
- 5 hours
- Teaching period
- October – December
Following a brief commissioned by a commercial client, the students work as a team, gathering secondary and possibly primary data. Data analysis and evaluation leads to solutions that are provided to a client in the form of a report and an oral presentation.
To achieve credit for this module, students must be able to:
- Evaluate a client's needs and develop a plan to deliver these.
- Divide the work appropriately between groups, set and meet deadlines.
- Appraise the different research methods available with a view to independently choosing appropriate methods and apply them to gather primary data (where appropriate).
- Locate secondary data; understand, interpret and organise these data.
- Present the results effectively to the client in an oral presentation and a written report.
|Coursework||1 x group project report||50%|
|Coursework||1 x group presentation||50%|
Students should be familiar with the content of at least one of the following:
- Crowther, D. and Lancaster, G. (2009). Research Methods: A Concise Introduction to Research in Management and Business Consultancy. 2nd ed. Elsevier Butterworth Heinemann.
- Gill, J., Johnson, P. and Clark, M. (2010). Research Methods for Managers. 4th ed. Sage Publications.
- Saunders, M., Lewis, P. and Thornhill, A. (2003) Research Methods for Business Students. 3rd ed. Pearson Education.