- Module code
- Module leader
- Federico Topolansky
- Module level
- Module credits
- Min study time
- 150 hours
- Contact Hrs within study time
- 40 hours
- Teaching period
- August to April
USU (August – December)
Business planning and the nature of strategic change; corporate purpose, mission and objectives; business environmental appraisal; concepts of 'fit' and 'stretch'; auditing resources.
RAU (January – March)
Consider how a business can create and sustain competitive advantage; corporate structure, power and cultural influences; making strategic choices for growth and decline; implementing change.
To achieve credit for this module, students must be able to:
- Provide expert analysis of trends in the external environment and identify implications for decision makers.
- Compile a resource audit and an analysis of an organisation’s key sources of competitive advantage.
- Create a range of feasible strategic options and make recommendations between them.
- Analyse options for the implementation of strategic decisions, and provide both an oral and written defence of their recommendations.
- Assess the practical implications of corporate power and modifications in legal and organisational structures for effective decision-making by senior management.
|Coursework||1 x case study||50%|
|Examination||1 x 3 hour exam||50%|
Students should be familiar with the content of at least one of the following:
- Grant, R.M. (2007). Contemporary Strategy Analysis. (Revised 6th edition). Blackwell.
- Haberber, G.A. and Rieple, A. (2001). The Strategic Management of Organisations. F.T. Prentice Hall.
- Johnson, G., Scholes, K. and Whittington, R. (2008). Exploring Corporate Strategy. (8th edition). F.T. Prentice Hall.