Wine Business Planning
- Module code
- Module leader
- Stephen Thomas
- Module level
- Module credits
- Min study time
- 75 hours
- Contact Hrs within study time
- Teaching period
- January – April
The module is student-led learning. Students will receive input in relation to writing a business plan or conducting a feasibility study and will have the opportunity to visit the farm in question. This is a ‘live’ case as the farmer is considering such a diversification so regular contact between the farmer and the students is necessary. Briefing sessions are undertaken, followed by independent study.
To achieve credit for this module, students must be able to:
- Evaluate a wine business by analysing data relating to its current performance and identifying its strengths and weaknesses.
- Demonstrate independence of thought and the ability to work effectively independently by producing a business plan to a standard acceptable for securing credit to finance.
- Communicate effectively to produce a business plan report and defend through interview.
|Coursework||1 x group project report||100%|
Students should be familiar with the content of at least one of the following:
- Blackwell, E. (2008). How to Prepare a Business Plan. (5th edition). Kogan Page.
- Finch, B. (2006). How to Write a Business Plan. (2nd edition). Kogan Page.