The industry's leading development course for business owners and senior managers. An immersive and intensive 18-day residential management training programme designed for those working within agriculture and the land-based sector. This year will be the 70th course in its history, a testament to its enduring value to the sector.
From farm managers to agricultural solicitors, land agents, farm advisers and agricultural business owners, more than 1,200 delegates have completed this renowned course since its inception in 1963. Many now hold influential positions within agriculture and its allied industries.
The focus of the course is on giving delegates the opportunity to review and understand all the internal and external factors that are likely to determine the success of the business they work in and to begin to develop plans and the skill-set required, to grow, add value and/or diversify successfully.
“Do I expect this course to change my life? Yes. I have no doubt that I will look back and remember that it gave me the Focus, Confidence and Direction which will put me on a different trajectory to the one I was on before.”
Each participant is supported by the University staff and is exposed to a wide range of industry-leading, visiting experts and presenters. Participants work with the rest of their delegate group, in a robust but highly collaborative environment to establish a clear vision of the future for themselves and their business.
Designed for individuals seeking to develop the business skills and acumen needed to directly influence the performance and prospects of their organisation, our three-week residential course enables you to develop your skills in:
- Understanding both internal and external strategic issues (political, financial and environmental)
- Team management across the business, including motivating and empowering staff
- Identifying and appraising opportunities for future investment and business growth
- Understanding the requirements of lenders when assessing funding proposals
- Understanding the routes to market, marketing strategies, brand development and brand positioning
- Appreciating the process of management and family/ownership succession
The course covers themes such as:
“The ability to bring together over forty industry-leading speakers on a range of topics for one course is amazing. The willingness of those speakers to give so much of their experience, expert knowledge and time, whilst being challenged by us, made the course.”
We are delighted to confirm the recruitment process is now open for the November 2021 course.
Interviews will be held by invitation in London on 1 and 2 September 2021. Awards for places on the course will be made within two weeks of the interviews. The course will then be delivered at the Royal Agricultural University, Cirencester from 14 November to 3 December 2021.
Delegates are resident on campus, including the first weekend, which facilitates group bonding and allows collaborative working on case studies. The location of the course means that the group is accommodated together, allowing interaction with staff and students at the university in addition to the speakers delivering on the programme.
Each year we seek to bring together a diverse cohort of successful applicants in order to provide as broad a context as possible for learning. This diversity informs the programme throughout, keeping it fluid and allowing for fresh perspectives, challenging viewpoints and a richer shared experience.
If you have concerns that the course may be cost-prohibitive for you, some financial assistance is available.
For individual queries on any of the above, please email Elizabeth Badger, Professional Development Manager at the Royal Agricultural University: [email protected]
“Everything about the course is of the highest calibre and you will make some great friends for life. I would advocate even more so for more women to apply. Diversity will always make the learning environment much more beneficial to all and the remarkable women working in agri-food need to gain more recognition; this is the perfect forum in which to do so.”
Applications already received will be carried forward to the new dates, and we are currently receiving expressions of interest and applications, despite the postponement from last year. Closing dates for applications will now be 30 June 2021.