28 Mar 2018
Two RAU alumni who started a premium online meat box service have moved their business to the next level after linking up with delivery giants Amazon.
James Mansfield and James Flower launched grass-fed meat specialist Field&Flower in 2010 shortly after graduating. The friends have seen order numbers rocket after being part of Amazon’s Treasure Truck campaign.
The pair use hand-picked suppliers with exceptional welfare standards to supply the highest quality meat to homes across the UK.
Starting with one cow, bought from the Flower family farm in Somerset, they now deliver their bespoke meat boxes to over 20,000 UK households and have an annual revenue of £2.7m.
As well as beef, Field&Flower also provide a range of poultry, wild game, fish, dairy and deli products from a small hand-picked team of independent farmers, fishermen and producers that share the same standards of welfare, sustainability and quality.
The new relationship involved working with Amazon Treasure Truck to sell luxury grass-fed steaks and brisket, rump steak and bone marrow burgers.
The Amazon Treasure Truck visits cities across the UK offering surprise deals on delicious food, limited edition items, seasonal must haves and much more.
After customers select the Treasure Truck product in the Amazon app, they can choose a convenient place and time for collection, purchase the item through the app and pick it up from the Truck.
James Mansfield said: “Teaming up with Amazon for the Treasure Truck activity has been fantastic and allowed us to reach a target demographic of online shoppers who are looking for high end meat products.
“It has been a great way of reaching new customers with our product and for brand awareness in general.
“We’ve had overwhelming feedback from the activity and have seen a significant spike in subscribers and product orders – which are all part of our goals for growth.”
Speaking earlier about his time at RAU James explained: “The business side of the course was one that particularly appealed to me and business finance proved to be enjoyable. So after graduating from the RAU, I quickly identified that I wanted to run my own business.
“Field & Flower has been a great success, as not only have we tripled the number of monthly meat box customers in one year, but we’ve also been praised in The Good Food Guide for the “remarkable quality” of our meat.
“We’ve even served steak from one of our pop-up kitchens to Sir Richard Branson! There are many skills that I use on a day-to-day basis that I was taught at the RAU, which have been invaluable in allowing my business to grow and establish in the last few years.”
With a strong entrepreneurial focus, RAU is committed to enhancing the real-life business experiences available to our students.