Cultivate Business Workshop: How to create a website that drives sales and leads (the next session) - Tuesday 28 July 2026
Cultivate Business Workshop: How to improve your SEO (the next session) - Tuesday 28 July 2026
Our Cultivate Business Workshop continuing professional development (CPD) series, delivered by regional industry experts and designed to create immediate commercial impact, empowers small businesses to overcome their barriers to growth.
In this workshop, bring your website questions, challenges and ideas and explore practical answers in a relaxed setting. Get personalised feedback, share experiences with fellow attendees and leave with a clearer strategy and renewed confidence in how to optimise your website for more sales and conversions. You will:
• Receive personalised feedback on your website ideas and challenges
• Discover practical guidance to boost usability, conversions and overall site performance
• Gain peer insights and new creative ideas from fellow attendees
• How to recognise and avoid common website issues that reduce sales
• Explore the next steps to refine your site to drive more conversions
This workshop is run in person by Ben Kinnaird, a marketing and SEO specialist, with 20 years of experience working with small businesses to global enterprises in marketing and web design. He also produces a marketing podcast interviewing smart and opinionated people, writes a blog with useful content, and works with Fastershire, providing business advice to over 150 companies in Herefordshire and Gloucestershire, giving him an incredible wealth of market information.
This is a paid CPD course. On completion, you will receive a CPD Certificate of Completion endorsed by the RAU.