Biography 

Dr Jin is a transdisciplinary social science researcher. He integrates theories and methods from social psychology, sociology, and economics to examine how individuals and societies respond to risk and sustainability challenges in the agri-food sector, with the aim of informing socially robust and policy-relevant agri-food solutions. He has extensive experience working on interdisciplinary agri-food projects across Asia and Europe, and to date his research has led to over 35 peer-reviewed academic publications.

Before joining RAU, Dr Jin was a Senior Lecturer at the University of Portsmouth (2021-2025) and a Research Associate at Newcastle University (2019-2021). Prior to his academic career, he also worked with international organisations and private companies.

 

University responsibilities

Programme Leader for MSc Sustainable Agriculture and Food Security (RAU at Qingdao Agricultural University Joint Institute)

Professional memberships

  • Economic and Social Research Council Peer Review College
  • International Life Sciences Institute expert group on Risk Analysis 

Research

Research keywords

Agri-food systems; emerging technologies; food security; risk perceptions and communication; rural development; environmental management.

Research ID

Research ID: https://scholar.google.com/citations?user=_ViQFtQAAAAJ&hl=zh-CN

ORCID: https://orcid.org/0000-0001-7531-9997

Current research projects

Previous research projects

Research associate

RED-APPLE funded by BBSRC (2019-2022) https://gtr.ukri.org/projects?ref=BB%2FS020985%2F1

Teaching

Undergraduate level:

  • Emerging Agri-Food Issues (Q3006)
  • Research in Organisations (Q2346)

Postgraduate level:

  • Sustainable Agricultural Systems (Q4000)
  • International Rural Development and Food Security (Q4751)
  • Applied Natural and Environmental Sciences (Q4002)

Publications

* refers to corresponding author; † refers to co-first author; full publication list can be found here: https://rau.repository.guildhe.ac.uk/id/user/74

https://scholar.google.com/citations?user=_ViQFtQAAAAJ&hl=zh-CN

Selected publications:

  • Clark, B., Areal, F., Remoundou, K., Jin, S., Teh, Y.A., Fu, R, Lukac, M., and Frewer, L. J. (in press). English farmers’ views on agroforestry and agroforestry scheme characteristics: A qualitative analysis of drivers and facilitators of engagement. Agroforestry Systems. 
  • Fu, R., Yue, M., Jin, S. *, & Frewer, L. J. (2025). Citizen preferences for supporting farmers in sustainable rural management: An analysis of five biogeographically differentiated European countries. Journal of Rural Studies, 119, 103779. https://doi.org/10.1016/j.jrurstud.2025.103779
  • Jin, S. *, Yang, G., Hilaire, J., Ojo, M., Tindale, S., Areal, F., Jones, G., & Frewer, L. J. (2024). Consumer responses to plant viruses in the context of an emerging agri-food risk: a cross-country comparison. Journal of Risk Research, 27(8), 901-931. https://doi.org/10.1080/13669877.2024.2421001
  • Jin, S. *, Cao, Y., Burd, M., Tindale, S., Feng, Z., Green, O., et al. (2024). Farmer identities and permanent grassland management: evidence from five European biogeographic zones. People and Nature. Advance online publication. https://doi.org/10.1002/pan3.10716
  • Tindale, S., Cao, Y., Jin, S., Green, O., et al. (2024). Tipping points and farmer decision-making in European permanent grassland (PG) agricultural systems. Journal of Rural Studies, 110, Article 103364. https://doi.org/10.1016/j.jrurstud.2024.103364
  • Yue, M. †, Jin, S. †, *, Tindale, S., Modrono, V. V., Zamora, P. S., Gallardo, R., Newell-Price, P., & Frewer, L. J. (2024). Segmenting consumers of meat and dairy products from five European countries: Implications for promoting sustainable food choices. Sustainable Production and Consumption, 47, 47-58. https://doi.org/10.1016/j.spc.2024.03.034
  • Jin, S. *, Cao, Y., Jones, G. D., Li, W., & Frewer, L. J. (2023). Consumers’ purchase intentions towards traced foods: a comparative analysis between the United Kingdom and China. Food Control, 152, Article 109828. https://doi.org/10.1016/j.foodcont.2023.109828
  • Jin, S. *, Dawson, I., Clark, B., Li, W., & Frewer, L. J. (2023). Chinese public perceptions of food applications based on synthetic biology. Food Quality and Preference, 110, Article 104950. https://doi.org/10.1016/j.foodqual.2023.104950
  • Jin, S. *, Li, W., Cao, Y., Jones, G., Chen, J., Li, Z., Chang, Q., Yang, G., & Frewer, L. J. (2022). Identifying barriers to sustainable apple production: a stakeholder perspective. Journal of Environmental Management, 302(Part B), Article 114082. https://doi.org/10.1016/j.jenvman.2021.114082
  • Jin, S. *, Clark, B., Kuznesof, S., Lin, X., & Frewer, L. J. (2019). Synthetic biology applied in the agrifood sector: public perceptions, attitudes and implications for future studies. Trends in Food Science and Technology, 91, 454-466. https://doi.org/10.1016/j.tifs.2019.07.025

 

External engagement and impact
  • Academic editor for PLOS ONE
  • Reviewer for over 15 academic journals, such as Food Policy, Nature Plants, Journal of Environmental Management, Trends in Food Science & Technology, Food Quality & Preference, Sustainable Production & Consumption, and International Journal of Disaster Risk Reduction