Total of 120 credits

Module code Module title Level Credit value Core/ Elective Semester
3320 Organising and Organisation 6 15 Core Autumn
3314 Strategic Management 6 15 Core Autumn
3316 Changing Consumer Behaviour 6 15 Core Spring
3242 Negotiation in Business 6 15 Core Spring
3300 Dissertation 6 30 Core Autumn/Spring
Plus, one elective module in each semester
3041 Corporate Finance 6 15 Elective Autumn
3317 International Marketing 6 15 Elective Autumn
3340 Farm Business Consultancy 6 15 Elective Spring
3323 Food Ethics and Governance 6 15 Elective Spring

3041 Corporate Finance

Led by Ayodeji Owoeye, this module covers core corporate finance topics including capital budgeting, investment appraisal, risk and return, portfolio theory, and market efficiency. Students analyse financial strategies and valuation methods. Teaching includes lectures, seminars, and online resources. Assessment is a 3000-word case study analysis applying financial theory to strategic business decisions.

3242 Negotiation in Business

Led by Beverley Hill, this module explores negotiation as a persuasive and problem-solving communication skill. Students study negotiation phases, techniques, and alternative models, developing advanced cognitive, emotional, and linguistic competencies. Assessment is a 10-minute individual audio recording, demonstrating negotiation skills in a specific business context.

3300 Research Project / Dissertation

Led by David O’Connor, this cross-disciplinary module guides students through independent research, from proposal to final thesis. Support includes lectures, tutorials, and workshops. Assessment includes a 5-minute presentation and a 12,000-word thesis or equivalent multimedia portfolio, evaluating research design, data analysis, and critical synthesis.

3314 Strategic Management

Led by Tosin Lagoke, this module examines strategic management in public and private sectors, with emphasis on sustainability and Net-zero goals. Students apply analytical tools to evaluate business environments and develop strategic options. Assessment is a 2500-word report, including environmental audit, scenario analysis, and business model development.

3316 Changing Consumer Behaviour

Led by Beverley Hill, this module explores the psychological, sociological, and cultural dimensions of consumer behaviour. Students analyse marketing’s influence on consumption and evaluate strategies for promoting sustainable behaviour change. Assessment is a 3000-word essay applying theory to real-world consumer contexts.

3317 International Marketing

Led by Beverley Hill, this module addresses the complexities of marketing across borders, including cultural diversity, market adaptation, and global strategy. Students conduct a market audit and develop an international marketing plan. Assessment includes two 1500-word professional practice reports, focusing on market analysis and strategic planning.

3320 Organising and Organisation

Led by Liudmyla Batsenko, this module reimagines organisational theory through a critical and future-oriented lens. Students examine diverse organisational forms and processes, including ethical decision-making and intangible assets. Assessment includes a 15-minute group presentation and a 1500-word individual report evaluating organisational theory and practice.

3323 Food Ethics and Governance

Led by Philip Hudson, this module investigates the ethical and governance frameworks shaping food policy. Students analyse stakeholder influence, government responsibility, and industry-led initiatives, applying ethical theory to real-world food challenges. Assessment is a 3000-word essay evaluating policy development and ethical dilemmas in food systems.

3340 Farm Business Consultancy

Led by Tosin Lagoke, this module focuses on financial and strategic planning for small and medium-sized UK farm businesses. Students analyse financial statements, evaluate business performance, and apply investment appraisal techniques. Assessment includes two 1500-word professional practice reports: one on accounts analysis and one proposing solutions for business improvement.