James Windridge

I am a Regional Account Manager at IPF, and my key responsibility is to look after farmers who use the IPF precision farming system. IPF aims to put farmers and agronomists in charge of their land, through the use of cutting-edge land mapping software. Having completed a work placement with IPF as part of my degree, I now spend my time working with farmers from across the region to help them create plans, split their fields into management zones, and maximise efficiency.

Working at IPF has taken the knowledge I gained at the RAU to the next level, and allowed me to apply it the lessons learnt in the classroom to real life situation.