Dr Beverley Hill


Senior Lecturer in Marketing.


I joined the Royal Agricultural University in September 2019 as Senior Lecturer in Marketing and Programme Director of MSc Business Management, having previously taught at Swansea University, University of the West of England, Winchester and Gloucestershire University.

My PhD (Gloucestershire) used narrative methods to explore the influence of the social environment on school choice. I hold a MA in Marketing (UWE) and a further MA in English Language (Lancaster), as well as professional qualifications from the Chartered Institute of Marketing and Market Research Society.

External activities

  • Editorial Advisory Board Member /Peer Reviewer: Journal of Communication Management
  • PhD Examiner

Professional membership

  • Senior Fellow of the Higher Education Academy

University responsibilities

  • Programme Leader for MSc Business Management
  • Member of Academic Quality & Standards Committee
  • Member of Ethics Committee


My disciplinary research is situated at the intersection of critical marketing, consumer culture and communication.

My pedagogical research focuses on developing students’ spoken communication skills through dialogic teaching.

Methodologically, I adopt diverse approaches including discourse analysis, narrative, rhetorical analysis, conversation analysis, semiotics, multimodal analysis and linguistic ethnography and I combine these with management, marketing and consumer culture theories.


Teaching specialisms

  • Communications subjects: Marketing Communications, Corporate Communications & PR, Business Communication, Intercultural Communication, Critical Perspectives on Promotion & Society
  • Marketing subjects:  Marketing & Consumer Culture, Critical Marketing, Marketing Strategy, Marketing Research
  • Context-specific subjects at the RAU: Agricultural Marketing, Marketing for Sustainable Food Systems and Agribusiness


Journal articles and book chapters

  • Hill, B. (2021), It’s Good to Talk: Speaking Up for Oracy in the Management Classroom, The International Journal of Management Education, Volume 19, Issue 2, 100462, ISSN 1472-8117, https://doi.org/10.1016/j.ijme.2021.100462
  • Hill, B. and Maddock, S. (2019) (No) time to cook: Promoting meal-kits to the time-poor consumer, in Byrom, J. and Medway, D. (eds), Consumer Science and Strategic Marketing: Case Studies in Food Retailing and Distribution, Elsevier
  • Hill, B. and Lai, A.-L. (2016), Class talk: Habitus and class in parental narratives of school choice. Journal of Marketing Management, 32 (13-14). pp. 1284-1307. ISSN 0267-257X
  • Maddock, S. and Hill, B. (2016), "“Bagels and doughnuts … round food for every mood”: Food advertising discourses", British Food Journal, Vol. 118, Iss: 2, pp.327 – 342.
  • Hill, B. (2016), Consumer transformation: Cosmetic surgery as the expression of consumer freedom or as a marketing imperative? Journal of Media and Culture, 19 (4). ISSN 1441-2616
  • Hill, B. (2013) ‘The BBC’s ‘Sachsgate: A Reputational Crisis and a Public Apology’, in Fill. C. Marketing Communications: Brands, experiences and participation, 6th Edition, chapter 12, pp.356- 357 (978-0-2737-7054-1)
  • Hill, B. (2013), ‘Crisis Response Strategies: BP and the Gulf of Mexico Oil Spill’, in Fill. C. Marketing Communications: Brands, experiences and participation, 6th Edition, chapter 15, pp. 442-443 (978-0-2737-7054-1)

Conferences contributions

  • Hill, B. and Bowen, R. (2019), The Meaning of ‘Fresh’ in Food Labelling, ICCAS Conference, Cardiff Metropolitan University, UK, 27-28 June 2019.
  • Hill, B. (2018), Language, culture and social difference: Using linguistic ethnography to explore collective class identity in cultural texts. British Association of Applied Linguists (BAAL) Conference, York, UK, 6-8th September 2018
  • Hill, B. (2018), Its’s Good To Talk: Speaking Up for Oracy in the Management Classroom, 10th SALT Conference: Teaching with Impact, Swansea, UK, 18 July 2018.
  • Hill, B. and Maddock, S. (2018), Out of step? Food marketing, wellbeing and the concept of Time, 43rd Annual Macromarketing Conference, Leipzig, Germany, 10th -13th July 2018.
  • Hill, B. (2017), So, how do we talk about social class? Language, identity and the expression of class judgements in British culture. iMean Language & Change Conference, UWE, Bristol, 6-8 April 2017
  • Hill, B. (2016), Flood alert: Using corpus tools to investigate professional flood risk discourse. 8th Inter-Varietal Applied Corpus Studies (IVACS) Conference: Corpora and Context, Bath, UK, 16-17 June 2016.
  • Hill, B. (2013), ‘Heroes or Villains? Stakeholder Representations in Crisis Reporting’, 5th International Language in the Media Conference, Queen Mary’s, University of London, September 2013.
  • Hill, B. (2013), ‘The Public Apology as a Reputational Paradox’, Academy of Marketing Annual Conference, Glamorgan University, July 2013
  • Hill, B. (2012), Talking the Talk: Evidence of the Adoption of a Consumer Identity? Academy of Marketing Annual Conference, Southampton University, July 2012. (Best Paper in Critical Marketing Track)
  • Hill, B. (2012), Students as Consumers? A Critical Evaluation of Metaphors of Marketisation and Consumption, Researching and Applying Metaphor Conference (RAaM  9), Lancaster University, July 2012.
  • Hill, B. (2012), Judging a Book by its Cover: A Multimodal Analysis of Gender Representations in Celebrity Cookbooks, Gender and Visual Representation Conference, Winchester University, September 2012.
  • Hill, B. (2011), ‘The Performance of Linguistic Politeness in Consumer Accounts’, in Alan Bradshaw, Chris Hackley and Pauline MacLaran (eds), European Advances in Consumer Research, Volume 9. pp. 52- 53
  • Hill, B., Lai, A-L., Fitchett, J., Caruana, R. and Parsons, E. (2011), ‘In A Manner of Speaking: Understanding the Role of Language and Discourse Analysis in Consumer Research’, Special Topic Session, European Advances in Consumer Research, Royal Holloway, University of London, July 2010.
  • Hill, B. (2010), ‘Self-Congruency and Social Selection in Narratives of School Choice’ Academy of Marketing Annual Conference, Coventry University, July 2010.
  • Hill, B. (2009), ‘The Role of Politeness in Business Research: Issues and Implications for Researchers’, Linguistic Impoliteness and Rudeness Conference (LIAR II), Lancaster University, July 2009.

Book reviews

  • Hill, B. (2013), Review of Jowett, G. and O’Donnell, V. (2012), Propaganda & Persuasion, Sage Publications, Journal of Communication Management, vol. 17, issue 4, pp.386-387.
  • Hill, B. (2013), Review of Gordon, A. (2011), Public Relations, Oxford, Oxford University Press, Journal of Communication Management, vol.17, issue 1, pp. 92-93.
  • Hill, B. (2012), Review of Litosseliti, L. (2010), Research Methods in Linguistics, London, Continuum, The Researcher, British Academy of Management, Research Methodology Special Interest Group, Issue 9, May.